The Impact Of Social Media Application Towards Consumer's Decision Making For Skincare Products

Jusoh, Nurhidayah (2016) The Impact Of Social Media Application Towards Consumer's Decision Making For Skincare Products. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The growth of online social media around the world has created a new place of relations and communication among community. Individual can share their opinions, knowledge, and experiences with one other due to the online social media provided features and may have an impact on people’s behavior in term of communication and purchasing. The purpose of this study is to observe the impact of online social media on consumers’ purchase decision process for skincare products. In other words, the authors are trying to find which steps do social media influence consumers’ purchase decision when it choose skincare products, and why are these step influenced by social media. A theoretical framework based on previous study showed there is a gap regarding social media on consumers’ purchase decision in the study of skincare products. In order to have a further understanding on consumers’ purchase decision regarding skincare products on social media, survey questionnaire are conducted during the study.

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