The Adoption Of Mobile Banking Services Among Banking Users In Klang Valley

Che Mat, Nurulasma (2016) The Adoption Of Mobile Banking Services Among Banking Users In Klang Valley. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Mobile banking is one of high technology services application of mobile computing which provides customers with the support needed to be able to bank anywhere and anytime. The general objective of the research is to identify the factors influencing the adoption of mobile banking services among banking users in Klang Valley. The research model includes the basic concept of the Unified Theory of Acceptance and Use of Technology (UTAUT). A survey questionnaire was developed to collect data from 384 respondents across Klang Valley but only 350 data are collected back and valid to use. This study used quantitative method is to describe variables, examine relationship among variable and determine cause and effect interaction between variable. The population for this study consists of people who had a mobile phone and bank accounts were to be involved in this research as participants. This study also use moderator variable. The sample techniques used is simple random sampling. Data analysis was using Statistical Package Social Science (SPSS) was carried out on the responses to the items from sections of the questionnaire that measure perception towards the mobile banking concept, in order to extract factors perceived as important in the adoption of mobile banking technology. The finding indicates that all variable are significantly affected on behavioral intention to adopt mobile banking while when researcher use moderator variable between dependent and dependent variable, the result shows only effort expectancy not moderated by experience.

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