Key Determinants Of Consumer Characteristics In Decision Making

As'ari, Nurul Farhana (2016) Key Determinants Of Consumer Characteristics In Decision Making. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Online purchasing is a usage processes by which customer satisfy purchasing demand through internet. Consumer easily can get the product through online purchase by just typing the keywords of the product that they wants compared to the finding product in the market. In online purchasing the customers get their required product from the internet according to their need and demands about the product. This research aimed to identify the relationship between online purchasing characteristic towards consumer decision making. The independent variable in this research is convenience, time saving, and security characteristic while the dependent variable is decision to purchase. This research was conducted in around of Melaka Tengah, Bandaraya Melaka. Quantitative approach is adopted for this research and a sample of 150 respondents is collected through questionnaires method. The Statistical Package for Social Science (SPSS) are become the tools and are used to analyze the data.

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