Consumer Buying Perception Towards The Effectiveness Of Avon Products

Bakeri, Hayati (2016) Consumer Buying Perception Towards The Effectiveness Of Avon Products. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research study are investigates about consumer buying perceptions towards the effectiveness of AVON products. Nowadays, the market cosmetic industries there are lot competitor have same similarity of features and characteristics of products. The AVON Company needs to adopt and improve their product characteristics in order to differentiate themselves among competitor and remain sustain in the market. The review of literature will give direction to us for the clear understanding about theoretical framework and discussing about the previous research already done and it will give relevant information for the secondary data for our research study. It has been include about the independent variables and dependent variables in order to help get a better understanding on this research topic. For the methodology part, the design of the research and will be follow by the methods of data collection and this research study is use quantitative method. This research study also used cross-sectional studies, mono research method and causal research design .Then, the study research will carry by construct the measurement which is by using a pilot test, research instrument and sampling design. The sampling location of this research study has already chosen at FPTT, UTeM area in Malacca to conduct this sampling process. In the sampling size, the researcher have collected data for sample size which is 150 respondents.

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