The Determinants Of Green Purchase Intention Of Green Vehicle

Tan, Tian Seng (2016) The Determinants Of Green Purchase Intention Of Green Vehicle. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays green technology is very common in many firms. Green vehicle is one of the green technologies that use to reduce air pollution and greenhouse gas emissions. In the research discuss about the determinants of green purchase intention of green vehicle in Malacca, Malaysia. The aim of the research is to increase the understanding of green purchase intention of green vehicle. Green purchase intention which means the consumers is more concerning to the product that impact to the environmental, if pollution is happen the consumer may not buy the product. Further, 200 respondents was selected to answer the questionnaire. Pilot test, descriptive analysis and inferential analysis that including Reliability Analysis, Multiple Regression Analysis, Correlate Analysis, Independent Sample T-Test, and One-Way ANOVA had been discussed in chapter 4 in order to analysis the data collection. The result of the analysis show that among all the factors subjective norm, environmental awareness, collectivism and social influence have significant affect on green purchase intention of green vehicle. However, only perceived behavioral control is no significant relationship with green purchase intention of green vehicle. Furthermore, the result also shows that social influence was the most influential factor that affect on green purchase intention of green vehicle.

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