The Factors That Influencing To Use Social Media In Business

Mustapha, Mohamad Fatiri (2016) The Factors That Influencing To Use Social Media In Business. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Social media are computer-mediated tools that allow people to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. This research work examined the factors that influencing to use social media in business. There are five types factors that influencing social media in business, which are share and access information, communication, feedback, low cost and business performance. The data and information are collected by using questionnaires which are distributed to customer and entrepreneur at area Johor Bahru, Johor. Structured questionnaire was used to collect data from one hundred (100) participants through simple random sampling method and data were analyzed by simple regression analysis with the aid of statistical package for social science (SPSS) version 2.0. As for the result, all of five independent variables (share and access information, communication, feedback, low cost and business performance) that have been studied in this research have significant relationships towards dependent variable (the factors that influencing to use social media in business) among customer and entrepreneur in Melaka.

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