Ecopreneurship And Social Shaping On Green Vehicles In The Context Of Malaysian Automotive Industry

Hashim, Norhasikin (2014) Ecopreneurship And Social Shaping On Green Vehicles In The Context Of Malaysian Automotive Industry. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Malaysian Automotive Industry plays an importance role to generate a sustainable economic value creation and maximize the long-term contribution to the national economy as well as to benefits the Malaysian consumers. Malaysia Automotive Institute (MAI) aims to promote a local vehicle assembly as well as production of electric vehicles for the next upcoming review of National Automotive Policy (NAP). The purpose of this agenda is to transform Malaysia into a hub that produces fuel-economy vehicles for the ASEAN by 2020. Entrepreneurs nowadays should see this as an opportunity to develop new business strategy to move from normal product development into green product development. This study will focus on several issues regarding the implementation of green vehicles in future. The increasing of gas and oil prices, global warming and the high level of carbon consumption on the road especially in urban area contributed to the implementation of these green vehicles. The objective of this study is, to identify the factors that shaping the electric vehicles implementation among Malaysian Automotive Industry. Then to identify the challenges faced by Malaysian automotive manufacturer or entrepreneurs to develop the green vehicles and to examine the organization incentives and business strategy performance for Malaysian Automotive Industry in order to implement the green vehicles. The study will used mixed method in order to collect all data or information. The method is chose to ensure to get comprehensive and extra information related with this study. The implementation of green vehicles and the involvement of ecopreneurs concept will ease manufacturer's efforts toward the successful of commercializing the new technology among Malaysian Automotive Industry. Hence, by encouraging the implementation of green vehicles in Malaysia, it would transform Malaysian Automotive Industry to be competitive through zero emission vehicles that is more green, clean and efficient.

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