Factor Affecting The Intention Of University Students Towards Creating Innovative Solution For Social Entrepreneurship

Asung, Zillah (2016) Factor Affecting The Intention Of University Students Towards Creating Innovative Solution For Social Entrepreneurship. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This 211st era, society’s living standard are better than previously and the number of educated people are also increases. However there are still a group of society that need help such as issue related to care of elderly and this group of people face a difficulty and need help. Even though there are many effort had been carried out by the government and a few NGO that took part to help solving this issue, but there are still limited assistance from them to help these groups. Therefore, one way to solve this problem by introducing the social entrepreneurship practice in Malaysia especially a university students. Social entrepreneurship concept is still new in Malaysia, therefore this study aim to identify the level of awareness, identify the main factor that affecting the university students towards creating an innovative solution for social entrepreneurship, and to know the relationship between the factor and intention towards creating an innovative solution for social entrepreneurship, all of this are illustrated in the theoretical framework of theory of planned behavior (TPB). This research focused on the university student that already participated in social entrepreneurship program to measure the effectiveness of program that have been conducted. this research utilized the quantitative method (questionnaire), student of University Teknikal Malaysia Melaka (UTeM) has been selected as a sample which is approximately 200 people by referring the Malhotra table. The result of data were analyzed using Statistical Package for the Social Sciences (SPSS).

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