Brand Awareness, Quality Awareness And Consumer Perception As Determinants Of Consumer Purchasing Decision

Abdul Jamal, Farah Asyikin (2016) Brand Awareness, Quality Awareness And Consumer Perception As Determinants Of Consumer Purchasing Decision. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This study aims to know the elements of the consumer purchasing decision, the elements is stands from brand awareness and quality awareness of consumer towards the product while making the purchasing decision. Therefore, the consumer perception also plays the important determinant of purchasing decision. This study will be conducts in Malacca Raya’s town where there is have so many background of respondents where it might be Malacca’s citizen, tourists and students. This study would be use a survey method which involve 100 respondents in answering the questionnaires. For the data analyses, it would be using Statistical Package for Social Science (SPSS). Thus, hopefully this study would be achieves the three objectives and success.

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