The Risk Perceptions To Online Purchase Intentions

Yaapar, Siti Nadirah (2016) The Risk Perceptions To Online Purchase Intentions. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

For this research its study of the risk perceptions to online purchases intentions. This research will be done in area of Malacca. The size of E-Commerce market is rapidly growing and Internet has become a prominent transaction channel for online activities. The issue of internet users describe online shopping as a frustrating intend to determine the influence of risk perceptions to online purchase intentions. The theory utilized for this is perceived risk. The theory of perceived risk consists of four elements, which is, the perception of product risk, perception of financial risk, perception of privacy risk and perception of time risk. This theory will be test to gain information of the influences to online purchase intentions. The populations of this research will consists of 200 respondents, prefer to online user which suit with the main objective of this research. The research used a methods survey in online and manually in order to get the better data and information.

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