Determinants Of Entrepreneurial Activity In Food And Beverage Industry

Razali, Nabilah (2016) Determinants Of Entrepreneurial Activity In Food And Beverage Industry. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Entrepreneurial activity is influenced by environmental factors where they will take advantage of the economic system to produce something new or innovating existing products. This can be seen, awareness of the increasing demand for health promoting food products and health-based drinks such as low fat, low sugar, and so on. This is an opportunity for entrepreneurs, particularly in the food and beverage industry producing such products as well as grow their business. From there, it will affect the business activities. Therefore, the aim of this study was to investigate and analyze the determinant of entrepreneurial activity in the food and beverage industry. This study employs a quantitative method in which using a sample of 150 entrepreneurs in the food and beverage industry to determine entrepreneurial activity that is most effective. In addition, the researchers will be using Statistical Package for Social Science (SPSS) version 22.0 for analysis of the responses of the entrepreneurs. The study will be concluded overall on the determinants of entrepreneurial activity in the food and beverage industry. The authenticity that comes out of this study is to help entrepreneurs identify food and beverage industry determinant of entrepreneurial activity.

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