The Influence Of Creative Personality And Entrepreneurial Intention Among Non-Management Undergraduates

Hasan, Mohd Syarifuddin (2016) The Influence Of Creative Personality And Entrepreneurial Intention Among Non-Management Undergraduates. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

In this research, the researcher concerned in how the contribution of creative personality to entrepreneurial intention especially for non-management students. Hence, this research is to comprehend or understand the entrepreneurial intention of non-management students. The aim of this research is to identify which that creative personality factors influence students’ entrepreneurial intention in starting up a business. Based on previous research, five factors are identified which communication skill, proactiveness, problem solving, curiosity and risk taking. This research method uses quantitative approach and 367 respondents from Universiti Teknikal Malaysia Melaka were selected to answer the questionnaire. Data were then analyzed using descriptive analysis and inferential analysis, including reliability analysis, Pearson Coefficient, Linear Regression and Multiple Regression had been discussed in chapter 4 in order to analysis the data collection. From this research, all five creative personality factors have significant influence to entrepreneurial intention. Besides, the result also shown that curiosity is the dominance factor that influence the entrepreneurial intention among non-management students.

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