Success Factor Of Frozen Food In Small And Medium Enterprise (SME) Under MARDI Guidance In Selangor

Hairuddin, Muhammad Shahmir (2016) Success Factor Of Frozen Food In Small And Medium Enterprise (SME) Under MARDI Guidance In Selangor. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Small and Medium Enterprises (SMEs) play a significant role in the development of the Malaysian economy. Due to this, the government has made the development of SMEs a high priority area with a string of development agendas especially in agro based industries. This study aims to identify success factors that influence the business performance of frozen food small and medium enterprises (SMEs) in Malaysia particularly the SMEs under the MARDI guidance. There are three factors examined in this study that may affect the business performance of SME. These factors are: the accreditation certificate, application technology, and business management education. The data were collected from 103 respondent using structured questionnaires among frozen food SME under MARDI guidance. All hypotheses were tested using regression analysis and correlation analysis shows that the most important factors affecting the business performance of SMEs. The result of analysis show that accreditation certificate, application technology, and business management education influence business performance. The outcome of the study provide guidance for business owner in frozen food SME to reduce the risk of failure and increase the chances of business success.

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