Jamalullia, Nor Iqlima Izzaty (2016) Factors That Influence The Online Purchasing (e-Shopping) And The Customer Satisfaction Towards Online Purchasing Among UTeM Students. Project Report. UTeM, Melaka, Malaysia. (Submitted)
![[img]](http://digitalcollection.utem.edu.my/style/images/fileicons/text.png) |
Text (24 Pages)
Factors That Influence The Online Purchasing (e-Shopping) And The Customer Satisfaction Towards Online Purchasing Among UTeM Students.pdf - Submitted Version Download (423kB) |
Abstract
This research is aimed to know the customers satisfaction towards online purchasing. The researcher also wants to identify the factors that influence the online purchasing. There five independent variable that was discussed in this research, which are the conveniences, price, promotion, refund as well as security. Furthermore, the researcher also have been doing some literature review of this research. This descriptive research using the quantitative method to analyze the data obtained. The researcher uses multiple regression analysis (MRA) to measure which the factors that the most influence the online purchasing and the customer satisfaction. After make analysis of data findings in chapter 4, the factors that the most influence the online purchasing are the refund and promotion. The researcher made some of recommendation to improve the research for the future.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Consumer behavior, Purchasing, Electronic commerce |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 31 Jul 2017 00:43 |
| Last Modified: | 31 Jul 2017 00:43 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/18697 |
Actions (login required)
 |
View Item |
Altmetric
Altmetric