The Knowledge, Skills And Consumer Behaviors As Influencers Of Green Entrepreneurship Development

Pang, Hui Ye (2016) The Knowledge, Skills And Consumer Behaviors As Influencers Of Green Entrepreneurship Development. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, the issue of environmental awareness is critical issue among the organizations. Therefore, the entrepreneur and consumers are looking for the better ways to reduce waste, wisely utilize the natural material and minimize our impact on the environment. The aim of this study is to investigate the knowledge, skills and consumer behaviors as influencers of green entrepreneurship development. In this study, the independent variables are knowledge, skills and consumer behaviors while the dependent variable is green entrepreneurship development. This study will be conducted by using the descriptive studies and use quantitative research to collect the respective data. Furthermore, the researcher will collect the primary data from private service sector at Malacca. Meanwhile, secondary data also will collect from reading materials such as journals, articles and some relevant academic books. Besides that, this study is selected cross sectional studies to gather the data at periods of time. The research consists of reliability and validity to make the research become more valuable and accurate. The researcher design is to apply self-administered questionnaires as the research instruments and the sample size of this research was designed to 100 respondents. The data is analyzed by using IBM Statistical Package for Social Sciences (SPSS) Statistics 22. The result from this research shown that, there were two positive relation between green entrepreneurship development which is skills and consumer behaviors.

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