Commercialization Success Factor And Business Performance : A Case Of Dewisha Beauty Secret

Azahar, Siti Arfah (2016) Commercialization Success Factor And Business Performance : A Case Of Dewisha Beauty Secret. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Commercialization is one of the most important things in order to put the business product into the current market. Due to the increasing number and complexity of business product, commercialization is a must to every entrepreneur. When selecting a method among multiple commercialization methods, the information of commercialization methods should be collected under the predefined selection criteria and then evaluate these alternatives against each other. The objectives of this research are to identify the critical success factor in commercialization business product and identify the best method for commercialization the business product that can lead to identify the business performance in healthcare industry. This research used a qualitative research method. Data were collected through interviews with an entrepreneur who succeeds in commercializing the business product. The result shows that the critical success factor for this company was personality traits and the best methods to commercialize the business product were using the online method and joint venture with the media. In term of financial for the business performance, company’s sales had increased; profits had increased while for the non-financial, the company were able to create business opportunity and willing to share their knowledge.

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