Commercialization Factors And Business Performance : A Case Of Bio Greeno Sdn Bhd

Teoh, Qian Rou (2016) Commercialization Factors And Business Performance : A Case Of Bio Greeno Sdn Bhd. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Commercialization is important to realizing the benefits of the investment in business because it opens new markets, helps create new jobs and improves the well-being of Malaysians through better products and services. There are many overseas studies discussed the topic of family business and its performance in its respective company, but, few studies have been conducted in Malaysia especially in terms of its commercialization. To maximize efficiency in a family business through technological innovation, commercialization strategy should include the utilization of specific types of opportunities that arise from those environments. Thus, this research aims to increase the understanding of commercialization and business performance through two main objectives. This paper presented a simple prescription for investigating the barrier factors in commercialization of family business products in Bio Greeno Sdn. Bhd.. Besides that, it is reviewed to identify the family business performance in healthcare product business in the same company. A single case study in qualitative research method, which included the semi-structured interview, was conducted in determining the most contribution in the barrier factor of commercialization that affecting the family business performance in Bio Greeno Sdn. Bhd.. The findings showed that risks of branding and threats of competing brands affect the most in the family business performance in the Bio Greeno Sdn. Bhd. The results could support the researcher to further elaborate frameworks on how the barriers in commercialization to achieve a better business performance in healthcare product business. The discussed barriers can be of practical use for other healthcare organizations trying to achieve their business in market which can bring a great enhancement on their respective business performance.

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