E-Commerce Adoption Among Retailing SMEs Malaysia In Perspective Of Technological Organizational Environmental (TOE) Framework

Wong, Sue Tean (2016) E-Commerce Adoption Among Retailing SMEs Malaysia In Perspective Of Technological Organizational Environmental (TOE) Framework. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

E-Commerce as an issue in Malaysia that is being looking as a significant contribution towards the growth of country economic as more e-Commerce platforms are emerged in the market continuously in these years. Factors that are influencing the adoption need to be highlighted to act as a fostering guideline for more SMEs in Malaysia to be able to adopt e-Commerce successfully in the businesses. The relationships between technological, organizational and environmental context and e-Commerce adoption among SMEs in Malaysia were the main criterion that researcher need to determine in this research. Research design used was descriptive research with questionnaire prepared for respondents to answer. Quantitative research needed to be conducted to better understand the firm’s e-commerce adoption level. The primary data and secondary data had been used in the research to achieve all the research contexts. All the objectives in this study had been achieved and research questions were solved using statistical analysis. The implications for researchers and were discussed by providing more perspectives from the analysed results. As the scope of research, sample size backgrounds and cultures difference occurred, the results from this research might differ with previous study by the other researchers. To summarize, there are limitations in this study were discussed with recommendations have been provided as well for the future research.

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