Challenges Faced By Women Entrepreneurs In Setting Up Online Business In Malacca

Nasharudin, Nur Fatin Syamimi (2014) Challenges Faced By Women Entrepreneurs In Setting Up Online Business In Malacca. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Recently, women entrepreneurs have increased in number due to the popularity of business online. People began to take interest of becoming an online entrepreneurs due to its nature that enables people to do the business activities without having time constraints that they normally experiences when working with the organization. Other reasons such as looking ways for increasing their financial status and also as part time hobbies also encourage people to become online entrepreneurs. However, there are some challenges that existed when they tried to set up an online business. Challenges from society, for example, discriminating on their abilities to fund their businesses due to the facts that they originally belong to a weaker gender become an obstacle for them to further develop their business. This report objective is to identify the challenges faced by women entrepreneurs in setting up an online business in Malacca on whether these three challenges affect the entrepreneur’s decision to continue setting up the online business Findings shows that the security of online payment system, online business knowledge, and financial resources are a few of the challenges that women entrepreneurs faced in setting up the business This study takes place in the heart of Malacca City, Malacca. The target respondents are 100 respondents of women entrepreneurs consists of university students, career women were asked to identify if these three challenges are the challenges that they faced when setting up the online business. Results show that the security of online payment system was the main challenge they faced in setting up the online business compared to the other two challenges, which are online business knowledge and financial resources.

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