The Impact Of Corporate Social Responsibility (CRS) To Society : Through Society's Perspective In Banking Industry

Ahmad, Nurul Farehah (2014) The Impact Of Corporate Social Responsibility (CRS) To Society : Through Society's Perspective In Banking Industry. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research is to examine The Impact of Corporate Social Responsibility (CSR) to Society: through Society‟s Perspective in Banking Industry. The focused bank is Bank Islam and Maybank. The power of consumer is the main factor of such banks want to strengthen their names as it can build a strong relationships with society. This research outlines several number of impacts of CSR to society, such as community outreach, environmental protection and education plans. The objectives of this research are to determine the factors influenced CSR in Banking Industry, to identify the relationship between CSR in society‟s perspective and to know the other important factors that can improve CSR in society‟s perspective. The method that had been used in this research is a quantitative method, which is through questionnaire. The data collected which is a primary source will be analyze for further research. Researcher also used the secondary data which is by surfing an internet, reading journals, articles, books and newspapers as a reference. This research proves CSR give many impacts to society as all the impacts studied by researcher have a positive relationship between all variables. As a conclusion, all the factors studied have gives positive impact to society and also society knows the other factors that will improve them by the implementation of CSR by Banking Industry.

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