Innovation Successful Factor In Traditional Food Product By SME

Baharu, Mahsuri (2016) Innovation Successful Factor In Traditional Food Product By SME. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

For centuries, Malaysia has been a melting pot of different cultures that has resulted in varieties of foods. There are many varieties of traditional foods can be found throughout Malaysia. It is crucial that these traditional or local foods are preserved for future generations. Therefore, to preserve and sustaining the traditional foods for future generation, the traditional food products business operators need to refine the processing, the packaging, the attribute of traditional foods and some innovation need to be made in response to the new societal needs. Thus, this study was undertaken to investigate what is the successful factor in innovation of traditional food product by Small Medium Enterprise (SME). Besides, the aim is to focus how innovations increase quality of traditional food products. This study is also conducted to analyze the relationship between success factor in innovation of traditional food product and business performance. This study use quantitative analysis which are use questionnaire as instrument analysis. This study involves 92 respondent that have own traditional food product business in Melaka. Lastly, the multiple regressions will use to examine the relationship and to test the four hypotheses.

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