Capturing New Customer By Using Advertisement On Parking Ticket

Halikur Rahman, Mazliza (2014) Capturing New Customer By Using Advertisement On Parking Ticket. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Capturing new customer is not an easy task to implement because each and every individual in this word were born with different attitudes, behaviours and perceptions towards certain actions. To sell goods in the market also is not easy things to do. This is because; some of the customers are not easy to be influenced. Some of them don’t know the goods presents in the market, or in other words, lack of awareness. Through this research study, the focus will be on how to create awareness among the customers toward the goods provided in the market, how to make the goods noticeable by the customers, what is the suitable modes to promote the goods and also is the method strong enough to capture the new customers. Through this study, one promotional method will be used which is the parking ticket will be attached with selected aromas that could make the customers aware of the goods. The goods that will be referred is the goods offers by one of the Malaysian Resources Corporation Berhad (MRCB) property which is Sooka Sentral. Sooka Sentral is a building that offer lifestyle facilities such as Food and Beverages (F&B), Spa, Fitness Centre, Healthcare and so others. But, their mainly focus is towards F&B. Basically, this research study trying to deliver how the new method of advertising triggers the customers’ behaviour to aware and buy the goods offer by Sooka Sentral.

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