Consumer Preference Characteristics Towards Green Product: A Case Of Naturemill Bin

Mustafa, Siti Khairunisa (2016) Consumer Preference Characteristics Towards Green Product: A Case Of Naturemill Bin. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text Consumer Preference Characteristics Towards Green Product A Case Of Naturemill Bin 24 Pages.pdf - Submitted Version Download (396kB)

Abstract

In the past years, too many pollution had been occur in over the world. So there were many assortment kind of technologies that had been produce as the effort to reduce this condition. In this study the researcher discover one of the technologies that can help the Malacca government in ways to transform Malacca as the ‘Green State’. In this research , the researcher use theory Technology Acceptance model (TAM) as to study about the level of consumer acceptance about the green product that the researcher want to recommend. This research will used three main factor, Perceived ease to use (PEU), Perceived Usefulness (PU) and also Perceived Trust (PT). Those factor that the researcher think will be the major factor that will affects the consumer decision and behaviour. This research will be use survey questionnaire as the method to measure the level of acceptance green product among the population. Usually the questionnaire will be in the bilingual language because to make the respondent easy to understand what usually this research purpose. This research is will use the descriptive method because the technology that the researcher want to recommend is already have been sole in the international market in 13 years. So the researcher discovers this product good as the one of the tools of the government green project.

Actions (login required)

View Item