Yusri, Muhammad Ihsan (2016) Investigation On Social Media Adoption Among The Food Truck Vendors In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Investigation On Social Media Adoption Among The Food Truck Vendors In Malaysia 24 Pages.pdf - Submitted Version Download (596kB) |
Abstract
This research is investigation the social media adoption among the food truck vendors in Malaysia. The objectives of this study are (1) to examine the factors that causes food services industry gain market with mobilizing, (2) To investigate the relationships between benefit of social media on the food services industry (food truck), (3) To suggest the innovative suggestion to this food service mobilizing. To meet the objectives, the theoretical framework has been developed. The method will be used during survey is using questionnaires and the scope of the survey is among the food truck vendors in Malaysia to collect quantitative data for analysis. The data will be analysed using the SPSS software.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Social media, Internet marketing, Online social networks |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Nor Aini Md. Jali |
| Date Deposited: | 31 Mar 2017 01:57 |
| Last Modified: | 31 Mar 2017 01:57 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/18473 |
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