Employer Branding And Its Influence On Employee Engagement: The Case Of Fabtronic Sdn. Bhd.

Din, Mazni (2016) Employer Branding And Its Influence On Employee Engagement: The Case Of Fabtronic Sdn. Bhd. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text Employer Branding And Its Influence On Employee Engagement The Case Of Fabtronic Sdn. Bhd. 24 Pages.pdf - Submitted Version Download (503kB)

Abstract

Employer branding is the firm’s corporate image and culture created to attract and retain the type of employees the firm is seeking (Mondy, 2012). With employer branding everyone in the organization works to promote the image of the firm. The key in keeping employees is to create a strong engagement between the employees and employers. This research is employer branding and its influence on employee engagement. This research adopts quantitative approach with a descriptive purpose a case study. Data will collected samples of 150 respondents comprising of employee through direct questionnaires method. The period of study will cover 6 months. The findings from this study will assist organizations invest in building high level of employee engagement, develop strategies to address issues such as poor external image, difficulty in attracting talent, low employee morale and poor retention. They provide implications for organizations in establishing a strong business rationale by focusing attention on the employer branding, provide link between the strength of the employer branding and high levels of employee engagement.

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