Applying The Theory Of Acceptance Model (TAM) To Understand The Adoption Of Electronic Price Tags At Hypermarket In Malacca

Don, Siti Nor Aishah (2016) Applying The Theory Of Acceptance Model (TAM) To Understand The Adoption Of Electronic Price Tags At Hypermarket In Malacca. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text Applying The Theory Of Acceptance Model (TAM) To Understand The Adoption Of Electronic Price Tags At Hypermarket In Malacca 24 Pages.pdf - Submitted Version Download (413kB)

Abstract

Technology plays an important role in many industries including retail industry. The retail industry had faced changes with the introduction of future technologies that changes the retail environment. These new technology acts as the solutions for this industry. Apart from electronic price tags, there are some other technological innovations introduced in the retail industry include quick response (qr) codes, electronic price tags, digital advertising displays, self-checkout systems, personal selling assistants and smart kiosks. This research is conducted to examine the factors that influence the intention to use electronic price tags at hypermarket in Malacca. The objectives are to analyse the factors that influence the intention to use electronic price tags and also the factor that has the stronger impact that influence the intention to use electronic price tags at hypermarket in Malacca. The sample in this research consists of 217 questionnaires from management and employees in the hypermarket. By this research, the hypermarket can implement this new technology to solve the problems faced thus helped them to familiarize and accustomed with this technology.

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