Process Of EcoPreneurs Creation For Business Sustainability : A Case Study In Ministry Of International Trade And Industry (MITI)

Zulkafli, Akila Shuhada (2014) Process Of EcoPreneurs Creation For Business Sustainability : A Case Study In Ministry Of International Trade And Industry (MITI). Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Entrepreneurship is an important sector contributing to the economic development of the country. Several of effort and encouragement made by the government and private sectors such as Ministry of International Trade and Industry (MITI) has encouraged youth to become entrepreneur. Due to environmental challenges can be addressed through the development of environmental friendly products and services that provide both business opportunity and environmentally sustainable options. The study of production process in entrepreneurship will develop EcoPreneurs. EcoPreneurs is an entrepreneur who creates and sells environmentally friendly products and services including organic food, recycling efforts or green construction. With this, EcoPreneurs has become the latest trend needs to be established in Malaysia to create entrepreneurs who not only look after profits, but are also able to produce products that are environmentally friendly. EcoPreneurs are able to utilize green issues as a competitive advantage for their enterprise through energy and resource maximization, waste reduction, utilization, respect of ecosystem services, and an understanding of the Natural Step Principles. This study will be conducted by using qualitative method which is researcher collects data in entrepreneurship development agencies such as MITI. A variety of important information should be gathered to improve entrepreneurship in Malaysia. This study prove that the production process of EcoPreneurs in Malaysia. The process is of fundamental importance to know for everyone who wants to become entrepreneurs. If the process is successful in form, then it'll be easier for us to create this EcoPreneurs.

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