The Impacts Of Agro-Tourism Industry Towards Community In Jerantut, Pahang

Mohd Nordin, Aimy Athirah (2014) The Impacts Of Agro-Tourism Industry Towards Community In Jerantut, Pahang. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Agro-tourism it refers to the combination of factory farm and tourism that involves visits to the farm and other factory farm sites, which encourages visitors to experience agricultural life at first hand. Agro-tourism is gathering strong support from small residential areas as rural people have discovered the benefits of sustainable development brought about by similar forms of nature travel. Argo-tourism can be gained by the community. The impacts of agro-tourism are employment, quality of life and social relationship. Today when one talks of "community" in the context of the tourism sector, often reference is cleared in a narrow sense of a rural community living in an area attracting tourists. The objectives of this research are to investigate the relationship between impacts of agro-tourism industry towards the community in Jerantut, Pahang and to identify in between the impact of agro-tourism industry which one will be the most significant towards the community in Jerantut, Pahang. The research used a quantitative research method. Data were collected through questionnaires. The sample of this research comprises 100 people in the community that involve indirectly with agro-tourism. The data were subjected to accurate content analysis through open, selective and conditional coding. The method of data analysis will measure by using descriptive analysis (SPSS) and correlation analysis. This research used Multiple Regression Analysis to investigate the relationship between independent variable and dependent variable. This research is close to the community and acts of agro-tourism. The result shows that employment (P=0.027) and quality of life (P=0.011) in the agro-tourism industry is positively related towards the community in Jerantut, Pahang. But, social relationship (P=0.099) in agro-tourism industry not significant towards community in Jerantut, Pahang.

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