A Framework Of Privacy In Social Networking: A Case Of Instagram

Eliza, Joanne Marianathan (2015) A Framework Of Privacy In Social Networking: A Case Of Instagram. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Social networks are expanding fast with the advance of latest technologies. Social networking has enormous benefit and is an influential and superior tool in communication but if they are not used with caution these sites can be harmful or bring harm to an individual. The intense use and revelation of information on social networking leads to certain privacy issues. The objective of this study is two-fold. Due to no privacy framework in social networking, this study is carried out to investigate the elements that influence privacy in social networking. Next, a privacy framework is designed for students based on Instagram as case study and the results obtained are evaluated. The study is conducted using quantitative methodology. The research instrument used for this study is structured questionnaire. Analysis is carried out based on the data collected from 252 respondents. Kaiser-Meyer-Olkin (KMO) and Cronbach Alpha techniques are used for construct validation while Pearson correlation and multiple linear regression analysis are used to design the framework for privacy in social networking. The finding of this study is a framework for privacy in social networking is constructed. From the results, it is found that concern of data, risk, protection of identity, awareness and attitude variables are all positively related to privacy. Modifying factor site experience is positively related to attitude. The limitation of this study is that it is a single case study and thus the results cannot be generalized. To the best of knowledge, no other studies have incorporated all elements of privacy in social networking based on Instagram users.

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