Factors Affecting Consumers In Purchase Intention Of e-Ticketing System In Airlines Services

Hanis Sakinah, Mansor (2015) Factors Affecting Consumers In Purchase Intention Of e-Ticketing System In Airlines Services. Project Report. UTeM, Melaka.. (Submitted)

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Abstract

Internet nowadays is not only a networking medium, but also a transaction medium for online consumers. There are many benefits of purchasing tickets over the internet. Consumers are able to procure lower ticket rates through e-ticketing as compared to purchasing ticket from travel agents. The airlines companies are also able to provide an effective distribution channel through the implementation of e-ticketing besides reducing the cost of issuing air tickets. This study purposes to examine and analyze consumer’s intention on purchasing airlines e-ticket on airline consumer around Malaysia and oversea. In this study, the factors that influence or affect consumer’s purchase intention are perceived usefulness (PU), perceived ease of use (PEOU) and online trust and also attitude. Further, a set of questionnaire has been used as a collecting data method distributed to 100 respondents among airlines consumer around Malaysia and oversea. The respondent or sample was chosen is 100 samples based on purposive sampling, which the respondent taken by some criterion. The data were analyzed by using Multiple Regressions and formulated by SPSS. The finding shows the good relationship between both variables. As the conclusion, attitudes give a strong and positive relationship in consumer’s purchase intention towards airline’s e-ticketing services.

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