Muhammad Farid, Yahya (2015) Critical Success Factors Of Technopreneurship In Creative Industry : A Study Of Craft Entrepreneurs. Project Report. UTeM., Melaka.. (Submitted)
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Critical Success Factors Of Technopreneurship In Creative Industry- A Study Of Craft Entrepreneurs.pdf - Submitted Version Download (395kB) |
Abstract
This study aimed to investigate the relationship between the critical success factors of technopreneurship and the success of craft entrepreneurs. The study was held among craft entrepreneurs at three areas which are Jonker Walk, Muzium Samudera and Ayer Keroh, Malacca. A total of 50 craft entrepreneurs from three divisions who are manufacturers, retailers and wholesalers were chosen as a sample. Research instrument was developed using a set of questions. Questionnaire is a tool used for data collection process and it is also one of the research strategies that was used by the researcher to identify the critical success factors which contribute to the success of the craft entrepreneurs. Besides, the research methods also involved the interview session between the researcher with the craft entrepreneurs. The researcher interviewed five craft entrepreneurs: four people are manufacturers and retailers and the other one a wholesaler. Percentage, mean and standard deviation were used to measure the critical success factors that lead to the success of the craft entrepreneurs.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Entrepreneurship |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 30 Jun 2016 03:55 |
| Last Modified: | 30 Jun 2016 03:55 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/16763 |
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