Fatimah Nazirah, Khalid (2015) Factors Of Product Risk Influencing Online Shopping Intention Among Student In UTeM, Melaka, Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Factors Of Product Risk Influencing Online Shopping Intention Among Student In UTeM, Melaka, Malaysia.pdf - Submitted Version Download (430kB) |
Abstract
On-line commerce through Internet is gaining attention from students today. The purpose of this study is to examine the factors of product risk influencing online shopping intention among students in Universiti Teknikal Malaysia Melaka (UTeM), with online shopping and how each type of product risk influences online purchase intentions. A conceptual model was proposed to illustrate the relationships between factors of product risk with online shopping intention. Several factors such as knowledge, quality and category of product that influence online shopping intention among students were analyzed. Respondents who were selected are studying in a public institution of higher learning in Melaka which is students in UTeM’s. The results indicate that product quality of online product is a strong positive predictor of online shoppers’ purchase. Meanwhile, product knowledge is negatively related to online shopping intention perceptions. Findings are discussed with theoretical and managerial implications.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Electronic commerce, Consumer behavior |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 30 Jun 2016 02:54 |
| Last Modified: | 30 Jun 2016 02:54 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/16693 |
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