Nurul Amira, Ibrahim (2015) Technology Adoption Towards SMEs Marketing Performance. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Technology Adoption Towards SMEs Marketing Performance.pdf - Submitted Version Download (300kB) |
Abstract
In globalisation era, technologies adoptions are really helpful in terms of increasing organization performance. Technologies have been used by large company but for SMEs, technologies adoption still in early stages. These studies are aim to figured out the suitable technologies that can be used to improve marketing performance, the important factors when adopting the technology and identify the impacts of using technology in marketing. Quantitative-exploratory research been selected to study this research. Random sampling of 125 SMEs from random industry has been selected to be respondents for this research. Social Media Technology has shown that this technology is the most give impact towards SMEs Marketing Performance.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Small business, Organizational effectiveness, Research, Industrial |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Mohd Hannif Jamaludin |
| Date Deposited: | 30 Jun 2016 02:51 |
| Last Modified: | 30 Jun 2016 02:51 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/16692 |
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