The Factors Of Effective Communication In Organization : A Study Case In Imtiyaz Travel & Tours Sdn. Bhd. Kuala Terengganu

Siti Aisyah, Musa (2015) The Factors Of Effective Communication In Organization : A Study Case In Imtiyaz Travel & Tours Sdn. Bhd. Kuala Terengganu. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 Pages) The Factors Of Effective Communication In Organization - A Study Case In Imtiyaz Travel & Tours Sdn. Bhd. Kuala Terengganu.pdf - Submitted Version Download (291kB)

Abstract

Researchers discuss about the communication that occurs within the organization. Effectiveness of communication is considered important in achieving an organizational goal is a thing that contributes to the profitability of the organization as entrepreneurial organization. In this study, the researchers describe what is meant by a factor of communication and how effective communication affects entrepreneurial team that managed to achieve organizational goals. Communication factors studied were associated with interpersonal skills, interpersonal skills, and environment as a independent variable and communication effectiveness measured through an effective entrepreneurial team as the dependent variable in this research. This research conducted in the Imtiyaz Travel, Kuala Terengganu within 6 months. 30 the respondent is the whole of the workers in Imtiyaz Travel as a respondent which consists of two branches in Kuala Terengganu. This research conducted using quantitative research where this research collected the data and analyze numerical data through statistical package for social sciences (SPSS). Questionnaires distributed to respondents in Imtiyaz Travel is using descriptive methods and conducted case studies.

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