Factors Affects Customer Satisfaction In Purchase Decisions Of Skincare Products Among Adult Woman In Melaka

Siti Ruzaima, Norudin (2015) Factors Affects Customer Satisfaction In Purchase Decisions Of Skincare Products Among Adult Woman In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Factors Affects Customer Satisfaction In Purchase Decisions Of Skincare Products Among Adult Woman In Melaka 24 Pages.pdf - Submitted Version Download (339kB)

Abstract

Now days, adult woman are very conscious about facial skin care. Due to weather conditions present uncertainty has made adult woman today are more focused to buy the best facial skin care products. Other than that, the attitude of woman towards beauty obsesses now seen as harmful and dangerous to woman themselves as chemical substances found in beauty products that not only can cause increased facial ugly but can result in death. In this study, the researcher want to determine about the factors affects customer satisfaction in purchase decisions of skincare products among adult woman in Malacca. The researcher was developed the Customer satisfaction in purchase decisions model which is have four factors that are relate to the model such as price, brand, product features and customer’s experiences. Hypotheses will be constructing and test by using p-test and Pearson’s Correlation. The research hope can found that certain factors did have a positive relationship with the factor affects customer satisfaction in purchase decisions of skincare products among adult woman in Malacca.

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