The Influence Of Customer Perceptions On The Effectiveness Of Mudah.My

Nurhafizah, Zaid (2015) The Influence Of Customer Perceptions On The Effectiveness Of Mudah.My. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose for this study is to determine the relationships between three types of customer perceptions on the effectiveness of Mudah.my (ease of use, interactivity, trustworthiness). In this study, ease of use, interactivity and trustworthiness will be studied to determine their influence on Mudah.my weblog. This study includes a sample of 100 respondents who were chosen randomly at Mudah.my weblog (www.mudah.my) and its official Facebook website (www.facebook.com/mudah.my). A set of questionnaire is distributed among Mudah.my consumers around Melaka City. The focus of this study is on the demographics of the use of online shopping in Malaysia through the Mudah.my weblog. This study explores the development, current status and future trends of Mudah.my as well as factors that influence the decision on whether or not to use this form of commerce among the online shoppers. This study indicates that among the three factors selected for this research which are the ease of use, interactivity and trustworthiness are the most influencing factors for online shoppers and users of Mudah.my weblog. The research questions are firstly asked to what extent is Mudah.my weblog easy to use (in term of its publishing software). Secondly, to what extent is Mudah.my weblog is interactive (in term of its comment system), and the last but not least to what extent is Mudah.my weblog is trustworthy (in term of its hyperlinks provided on the side bar). The study concluded that the customer perceptions have influenced the effectiveness of Mudah.my. For further studies, it should be explore other factors that influence attitude towards online purchasing behaviour through Mudah.my with a broader range of population and higher representativeness sampling method.

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