Factors Towards Impulse Buying In Online Shopping In Malaysia

Fariq Asrhaf, Omar (2015) Factors Towards Impulse Buying In Online Shopping In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Factors Towards Impulse Buying In Online Shopping In Malaysia 24 Pages.pdf - Submitted Version Download (488kB)

Abstract

This research is based by internet development on this era of globalization, which it shores up what people needs. Today, the World Wide Web (www) technology successfully used for help people works to market the products. Many corporate, either big or small using the internet technology to increase their selling and gain profit. From now, relationship between the manufacturers to the customer had no barrier any longer. The connection between consumers and entrepreneurs have no longer limited by space, time and distances. The developer of internet technology creating the situation of competition in many entrepreneurs increasingly stringent. It happens not only in Malaysia but also globally. The consumer’s behavior in Malaysia was unique. Most of them spend their money online and do the impulse buying while shopping. This research will be conduct to who ever made a purchase online in Malaysia. This research aims to examine the impact of service quality, promotion and hedonic shopping motives influencing impulse buying in online purchases. The data will be collected using questionnaire of 100 respondents by purposive sampling, which aims to determine the response of respondents to each variable.

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