The Implementation Of Sales Forecasting To Enhance The Sales: A Case Study At Adik Ummi Enterprise

Nur Amirah, Omar (2015) The Implementation Of Sales Forecasting To Enhance The Sales: A Case Study At Adik Ummi Enterprise. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) The Implementation Of Sales Forecasting To Enhance The Sales A Case Study At Adik Ummi Enterprise 24 Pages.pdf - Submitted Version Download (352kB)

Abstract

This study specifies the factors influencing and affecting sales performance in the Adik Ummi Enterprise. Adik Ummi Enterprise now having the problem to meet customer demand because of a shortage of labor. At the same time, the demands for products keep on increasing from day by day. This study aims to identify the factors that affect sales performance and present the results of secondary data that have been collected from year 2012 until 2014 and analyzed. Based on the data, there are a few factors that affecting the sales which are customer, price, quantity and weight. Some literature review has been found to strengthen the information and the data of this study. There are various tools have been used to find out the right and precise results for this study which are Pearson's Correlation Coefficient, Simple Linear Regression, One-way ANOVA and Independent Sample t-Test. Based on the results that have been obtained, the quantity is only variable that really affect sales at Adik Ummi Enterprise. The other variables such as weight and price only give very little impact on sales. While the variable of customer, do not even giving any effect to the sale. In conclusion, the Adik Ummi Enterprise can give more focus to the quantity for yellow noodle-making process in the future and try to get the outsources workforces in order to fulfill the increasing demands in the future.

Actions (login required)

View Item