Online Social Networking As A Business Platform: Perception Of UTeM Undergraduate

Nasibah, Khotob (2015) Online Social Networking As A Business Platform: Perception Of UTeM Undergraduate. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Online Social Networking As A Business Platform Perception Of UTeM Undergraduate 24 Pages.pdf - Submitted Version Download (405kB)

Abstract

Online social network or social networking site has been rapidly growing as a central communication channel in today’s society. It became easier in no time with the distance between people by giving them a platform for social interaction and communication. It allows individuals to stay connected with the others effortlessly by time and geographical boundaries. Apart from that, the exceptional popularity of online social network among public has driven its deployment into today’s business world. Such entrepreneur who greatly relies upon online social network or E-commerce can be known as cyber entrepreneur. Since setting up a business via online social network is not complicated, it has gradually becoming a trend. Due to its phenomenal popularity, researchers have conducted several studies on its effectiveness as well as undergraduates’ reaction, satisfaction and continuance intention to adopt it. Thus, this study tries to fill the gap by proposing a conceptual framework to explore about undergraduates’ perception towards the deployment of online social network in entrepreneurial activities. The identified constructs in this paper were inspired from the UTAUT theoretical frameworks respectively.

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