Critical Success Factors Of Implementation E-Commerce Towards Enhances SMEs Performance: Study On 'Taste Better Sdn. Bhd' At Johor

Kanagavalli, Varitharajah (2015) Critical Success Factors Of Implementation E-Commerce Towards Enhances SMEs Performance: Study On 'Taste Better Sdn. Bhd' At Johor. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Critical Success Factors Of Implementation E-Commerce Towards Enhances SMEs Performance Study On Taste Better Sdn.Bhd At Johor 24 Pages.pdf - Submitted Version Download (356kB)

Abstract

With advent of technology growth, more and more SMEs use modern technology strategy to market and distribute goods and services to loyal customer without limitation of geographical boundaries. SMEs clear understand about important about adoption of e-commerce into own organization to accomplish positive benefits. However, within short of period adopt e-commerce some SMEs failed to implementation e-commerce due of unsuccessful factor or barriers affected until back out from business field.In this paper, researcher address the critical success factor involved of implementation E-commerce towards enhances SMEs performance. The purpose of this research study to identify critical success factor of implementation E-commerce and impacts of SMEs performance by successful E-commerce implementation. Other than that, to determine most significant critical success factor of implementation E-commerce towards SMEs performance. The research method was conducted through quantitative method by distribute 130 survey questionnaires to respondents. The total population for this study are 75,456 people but sample data 130 people only.The tool analyse data by support of SPSS 20.0 with exploratory factor analysis, correlation and simple regression.The result of this study was concurrent by technological,organizational and E-commerce properties factor positively influenced toward organizational (TASTE BETTER SDN.BHD) performance.

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