Factors Affecting Customer Satisfaction Towards Online Shopping Among University Students At Universiti Teknikal Malaysia Melaka

Nur Najihah, Ahmad Zamri (2014) Factors Affecting Customer Satisfaction Towards Online Shopping Among University Students At Universiti Teknikal Malaysia Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Factors Affecting Customer Satisfaction Towards Online Shopping Among University Students At Universiti Teknikal Malaysia Melaka 24 Pages.pdf - Submitted Version Download (369kB)

Abstract

Nowadays people are intending to do online shopping. To shop on the Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. The Internet in Malaysia is still considered as a new medium toll between the retailers and the consumers, and also retaining customers on e-retail is the most issue that is faced any e-retail store. Because of that, the research is to study the factors affecting customer satisfaction towards online shopping among university students. There are three factors contributed in this research, which are product quality, brand, and shopping experience. This research was used a survey method of distributing questionnaires to 150 respondents. Questionnaires will be distributed among university student to gauge their factors to shop online. The researcher used online survey and manual method to collect data. The data that has been collected was analyzed by using Statistical Package for Social Science (SPSS) and Microsoft Excel. Based on the research, the product quality, brand and shopping experience have significant relationship on customer a satisfaction towards online shopping among university students at UTeM.

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