The Study Of Eco-Innovation Factors Towards SME Tourism Industry In Malacca

Norshahira Natasha, Ismail (2015) The Study Of Eco-Innovation Factors Towards SME Tourism Industry In Malacca. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The increasing number of business competition and high demand in the small medium enterprise, Malaysia government has stressed the importance of SME to go globalization. In order to make SMEs sustain in their business, SMEs embarks with innovation. This research will be conducted in Malacca because the researcher will focus to tourism in Malacca that is and at the same time it considering to environment pollution. Actually, it is a big chance for SMEs in Malacca to do eco-innovation. Malaysia and other developed and developing country strive for a green economy, which is considering with 2 aspects that is profit and the environment. Because of that, the researcher decided to find out did SMEs of tourism in Malacca understand with eco-innovation concept and the factor that may influence them to do eco-innovation. There will be I 00 respondents from tourism industry in Malacca. The methodology choice use of this research is quantitative and the technique to collect the data is using a survey in questionnaire. At the last of this research, the researcher will find out the most dominant factor that contributes to eco-innovation.

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