Erilyiana, Amran (2015) Exploring The Effect Of Promotional Mix Elements On Brand Awareness In Airline Industry. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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Exploring The Effect Of Promotional Mix Elements On Brand Awareness In Airline Industry 24 Pages.pdf - Submitted Version Download (448kB) |
Abstract
Nowadays, the rate of the consumer to buy the product or service is based on awareness of a brand product. Consumers are more likely to know more about the product before they decide to buy the product or services. Promotion of the product in the market can develop the brand awareness among consumers. Not only that, the successfulness of the promotional tools can give the big impact on the consumers to use the products. Therefore, the purpose of this study was to explore and analyze the effect of promotional mix elements on brand awareness This study employs a quantitative method of using a sample of 150 users make a decision the effect of promotional mix elements on brand awareness. In addition, researchers will be using Statistical Package for Social Science (SPSS) version 15.0 for analysis of user feedback. The originality that comes out from this research is this study explored the brand awareness in Malaysia airline industry to help the aircraft industry identify the promotional mix elements in order to develop the brand awareness.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Marketing, Advertising, Sales promotion |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Nor Aini Md. Jali |
| Date Deposited: | 05 Apr 2016 02:56 |
| Last Modified: | 05 Apr 2016 02:56 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/16088 |
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