Nor Amera , Shariff (2015) The Cognitive And Affective Evaluation To Determining Intention To Revisit Tourist Destination. Project Report. UTeM, Melaka, Malaysia. (Submitted)
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The Cognitive And Affective Evaluation To Determining Intention To Revisit Tourist Destination 24 Pages.pdf - Submitted Version Download (730kB) |
Abstract
Intention to revisit tourist destination is the important factor to improve the economy of Malaysia. Factors of cognitive and affective evaluations are evaluated to determine the intention to revisit tourist destination. Testing on 100 samples using multiple regression analysis (MRA) to analyze the data collected, the result of coefficient of determination generated is 0.802 which means that 80.2% of the variation in the intention to revisit is explained by the cognitive and affective evaluation. The significance value for cognitive and affective evaluation is 0.000. This means cognitive and affective evaluation positively affects intention to revisit tourist destination. Affective evaluation proves to be the most influential factor in determining intention to revisit tourist destination to Malacca.
| Item Type: | Final Year Project (Project Report) |
|---|---|
| Uncontrolled Keywords: | Customer loyalty, Customer relations |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Library > Final Year Project > FPTT |
| Depositing User: | Ahmad Tarmizi Abdul Hadi |
| Date Deposited: | 06 Apr 2016 08:28 |
| Last Modified: | 06 Apr 2016 08:28 |
| URI: | http://digitalcollection.utem.edu.my/id/eprint/16080 |
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