Analysis Of Market Risk Towards SMEs Performance

Maryam Fatinah, Rosli (2015) Analysis Of Market Risk Towards SMEs Performance. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Market risk is one of the crucial factors in driving a business to become more successful. However, many of the entrepreneurs are unaware of it. In this research, “Analysis of Market Risk towards SMEs Performance” the researcher wants to find out the factors that influencing the market risk and how through the market risk, the SMEs (Small and Medium Enterprises) can increase their sales performance. To explore the factors and effects of the market risk towards SMEs sales performance, quantitative method were used and it is of a self-completion questionnaire in order to collect data from the selected SMEs around Malacca. Due to the fact that market risk is crucial to a business, the target respondents must be a person who owns one or more businesses in order to get more valid and reliable result. This research found three factors that influence the SMEs sales performance. These factors are competition, market price change and technological change. These three factors can influence the SMEs sales performance in Malacca.

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