ExaminingTthe Marketing Communication Mix In Creating Green Disposal Among Tourists Visiting Melaka

Noorsuhaila, Rosli (2015) ExaminingTthe Marketing Communication Mix In Creating Green Disposal Among Tourists Visiting Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Solid Waste Management and Public Cleansing Corporation (PPSPPA) has been actively involved in promoting and implement of public participation and awareness through various marketing communication mix element on PPSPPA to foster recycling behaviour. This study is conducted to determine the relationship between the marketing communication mixes used by PPSPPA inculcate the green waste disposal practices and the behaviour assessment towards waste disposal among tourists visiting Melaka. This research method use quantitative approach and survey techniques by distributed questionnaire. The design test used for this research are construct validity and reliability. The finding for this research indicated that is direct marketing the most effective of marketing communication mix that influence the practicing green waste disposal among visitors at Melaka. This study shows that the direct marketing assist PPSPPA to develop new green disposal, thus the issue of costly landfill and lack of landfill can be overcome with consistence effort of all the parties involved.

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