The Moderating Roles Of Information Quality (IQ) In Enabling E-Commerce Consumer's Purchase Decision

Ho, Chia Hong (2015) The Moderating Roles Of Information Quality (IQ) In Enabling E-Commerce Consumer's Purchase Decision. Project Report. UTeM. (Submitted)

Text The Moderating Roles Of Information Quality (IQ) In Enabling E-Commerce Consumer's Purchase Decision 24 Pages.pdf - Submitted Version Download (1MB)

Abstract

In the absence of a chance to physically interact with products in the online environment, consumers perceived risky while shopping via online. Thus, the online information plays a critical role in enabling e-commerce consumers’ purchase decisions. Thus, it is crucial to understand what make consumers satisfied with online information quality in order to make a purchase decision via internet. However, despite the rapidly increasing number of consumers who use websites to gather pre-purchase product information, very little is known about how to increase consumers’ satisfaction with online product information quality in different contexts in order to persuade them to buy through online. This research-in-progress study proposes a comprehensive model to investigate the impacts of perceived qualities from the sources of information quality (IQ), there are verbal information (VI), nonverbal information (NVI) and decision support tools (DS) on consumers purchase decision within e-commerce websites. Further, the researcher also plan to investigate how the relations between the independent variables that proposed in the theoretical frameworks might vary by individual factors such as gender, age, and living environment. This research adopted a survey-based methodology which will generate the quantitative data that can be used to justify the relationship between the moderating roles of information quality (IQ) with e-commerce consumers purchase decision.

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