Factors Effecting Customer Intention To Consume At Food Outlet In Melaka

Aminul Furqan, Azmi (2015) Factors Effecting Customer Intention To Consume At Food Outlet In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

Text (24 pages) Factors Effecting Customer Intention To Consume At Food Outlet In Melaka 24 Pages.pdf - Submitted Version Download (344kB)

Abstract

The existence of halal food product which presented in the displays of halal product at food outlet become increasingly important for Muslim consumers, particularly Muslim consumers who living in a specific place where the majority of the population are not Muslim. Consequently, the purpose of this research is to study and try to investigate and also clarify how Muslim consumer's intention toward the variables of halal food product. Furthermore how Muslim consumer's attitude toward halal food product which presented. This study is based on a survey of 150 respondents randomly selected. Data collected using questionnaires. Consumer intention towards the adoption of available products is high and it is found that consumers are very highly concerned about food preparation factors are ordered from legitimate sources. In general, the frequency of residents in Melaka town visiting the food outlet is every day namely working respondents. However, the results showed that the respondents were not so concerned with the food outlet factor as long as the premises was available to be served from legitimate sources and clean. Government bodies to tighten the licensing and regulation of halal logo to restaurant operators to ensure that the use of food ingredients is completely clean, pure and halal.

Actions (login required)

View Item