Enhance The Customer Buying Behaviour Through Marketing Strategy On Purchasing A House: Sri Pengkalan Binaan In Melaka

Muhammad Khidhr, Mohd Fauzi (2015) Enhance The Customer Buying Behaviour Through Marketing Strategy On Purchasing A House: Sri Pengkalan Binaan In Melaka. Project Report. UTeM. (Submitted)

Text ENHANCE THE CUSTOMER BUYING BEHAVIOR THROUGH MARKETING STRATEGY ON PURCHASING A HOUSE 24 Pages.pdf - Submitted Version Download (107kB)

Abstract

Marketing Strategy consist of 4P’s, that is price, place, promotion and product. Before constructing a project, developer needs to consider this marketing strategy because it is related and have effect to the customers buying behavior. The objective of this research is to investigate the marketing strategy that can enhances the customer behavior for purchasing a house. According to Hawkins, D and Mothersbaugh, D (2009), marketing practices designed to influence consumer behavior. To determining consumer purchasing decision, it has to show effort by a company to design a marketing strategies that can effect the customer’s buying behavior. A survey such as questionnaire was conducted to collect respondents feedback, while data were been analyzed quantitatively. As a conclusion, to determining if the marketing strategy can enhance the customer’s buying behavior on purchasing a house, developer have to know the knowledge on customers behavior that can be apply to the marketing strategy then can be to enhance the customer decision on purchasing a house. In this research, the researcher try to clarify if marketing strategy can be use to enhance the customer’s buying behavior.

Actions (login required)

View Item