Determining the factors contributing to increased turnover intention among high-tech marketers of automotive industry in Malacca

Mohamad Fazehi , Mohamad Yunus (2015) Determining the factors contributing to increased turnover intention among high-tech marketers of automotive industry in Malacca. Project Report. UTeM. (Submitted)

Text MOHAMAD FAZEHI MOHAMAD YUNUS.pdf Download (525kB)

Abstract

Rapid growth in technology development influence the demands and supply. Growth in technology also creating a vacancies of High-Tech Marketers. Traditionally studied stated that marketers is very important to generate profits. Productivity is very important for an industry or organization. There are several factors on which productivity mostly depends upon. Employee turnover is one of them which is considered to be one of the challenging issues among High-Tech marketers of automotive industry in Malacca .This research project which aimed to determine the factors of dissatisfaction with the scope of work, work-life imbalance, poor relationship with supervisor and unattractive rewards package towards which will be the most significant that contribute to increased turnover intention. Respective respondents of 100 were selected among High-Tech marketers of automotive industry in Malacca. A case study was carried out through a sets of questionnaires to explore turnover in greater detail which will examine the main sources of employee turnover, it's effects and recommend some strategies on how an organization can retain employees and reduce employee turnover. The data gathered were analyzed using descriptive analysis, scale of measurement and inferential analysis. The finding sees that there is significant relationship between dissatisfaction with the scope of work and work life imbalance (IV) and increased turnover intention (DV). However, there are two factors that insignificant which are poor relationship with supervisor and unattractive rewards package that has no impact with increased turnover intention in this study. Regression result shows that work-life imbalance is the most factors towards increased turnover intention among High-Tech Marketers of automotive industry in Malacca.

Actions (login required)

View Item